Here at Spectrum FM we understand what advertisers want. They want to see action. They want hot leads, increased traffic, additional sales, a bigger email database, and more fans. As clients of Spectrum FM you want to know your marketing budget will achieve these goals, and you want ROI (return on investment).
Competitions are the activation layer of any marketing plan
Competitions are not only a vehicle for brand building – they have the ability to activate potential customers.
Competitions provide an incentive for customers to engage with a brand on a deeper level in ways that traditional advertising rarely duplicate – AND most importantly, they are the best vehicle for capturing customer data.
Benefits of sponsoring a Spectrum FM competition
Main points to why you should run a competition:
- Competitions increase brand awareness and engagement. Advertising can take two forms. The first is branding, or setting customers’ expectations for a product or service and differentiating it from others. The second is activation, which motivates customers to take a specific action, such as enter a competition, Like a Page on Facebook, purchase a deal, or print out a coupon. Traditional advertising is great for awareness, while promotions like competitions supercharge your advertising, making it more effective by driving brand engagement and encouraging social sharing.
- Competitions grow social, email, and mobile databases. Whether you are hoping to grow your social media following, or even your mobile database, a competition can help. This is one of the best ways to reach and capture data on new potential customers.
- Competitions drive footfall. By including an offer advertisers have the power to direct footfall to their physical location (or website). You can also generate even more footfall by incorporating the online competition with an on-site event at the advertiser’s location.
- Competitions reach the audience you want. Whether your advertiser wants to reach as many people as possible or only a highly targeted niche, there’s a contest for that audience. Spectrum FM will endeavor to work with you and/or your client to deliver a thought out campaign to reach the campaign goal.
The right Media Choice coupled with creativity gets results
Spectrum FM is proud to have one of the strongest creative teams in radio communication. We will create an advertising campaign that works for you. Radio has been called the ‘theatre of the mind’ and advertising fuels the media.
The benefits of using radio for advertising are many, ranging from its effectiveness to its low cost.
Spectrum FM can create an effective campaign for as little as 90€. You can find examples on our complimentary USB device.
Radio is an intimate form of advertising. Many people listen alone, such as when jogging or driving. Listeners develop strong relationships with their favourite stations, identifying with the music and bonding with on-air personalities.
No matter whether you advertise with an all-sport or a classic rock format, stations know the audience demographics. Your advertising reaches the gender, age and economic status you target. Spectrum FM is ABC 1.
Because advertising on local radio broadcasts is not very expensive, it is more cost-effective than television commercials, print advertising and direct mail.
Radio advertising works as an everywhere medium. Consumers don’t have to be in front of their television or at their computer. They don’t have to acquire a magazine or newspaper, locate their eyeglasses or even know how to read.
Radio stations offer a variety of promotional activities that support your advertising. The station becomes a partner in your success, allowing you to give away promotional items with your name and logo, be live on-air and even hold broadcasts from your place of business.
SPECTRUM FM SHOWS AND SPONSORSHIP
Monday to Friday
Sponsorship of shows
Hourly – Daily
Summary – Weekly
Please note all sponsorships are a minimum of three months, I.V.A is added to invoice at the applicable rate
Pay only when someone hears your commercial, online listener reports
(A) only 0’05 cents per generic listener hit. This means you will be billed for listeners from anywhere in the world, or 0,10 cents per “targeted” Spanish + UK + Ireland listener hits (these make up to 85% of Spectrum FM´s online audience)
Reports can be sent to clients (Listener hits, Countries, User Agents (Windows, iPhone, etc) each week in PDF form. To abide by personal data protection laws, Spectrum FM must not display the IP address of our listeners, but we can show overall stats broken down to days, weeks or months.
(B) All commercial spots must be less than 20 seconds.
View Statistic report PDF